The Rebranding Of DHC

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I was recently at the campaign program for the rebranding of DHC with some fellow beauty bloggers. DHC is the No.1 direct mail skincare company in Japan and they have now re-aligned their brand philosophy to focus on "Beauty Inside Out" - Beauty is more than just on the surface. They are presenting a whole new beauty regime that caters to inner and outer beauty with a series of new product launches.

Targeting different skin issues ranging from acne to anti-aging, DHC has developed 2 key product lines to work in synergy to produce effective solutions to any beauty concern, supporting the brand's move towards an all encompassing health and beauty experience.

To allow us to fully understand the products and how to use them, we all sat down on the tatami mat for a "lesson".

These will be the products introduced tonight.

Frst up, the Star product - DHC Olive Virgin Oil that you can use in the comfort of your home for the facial treatment. Follow the stesps below and not only can you improve the face's blood circulation, you can also look to achieving the sharp V-shaped face that everyone desires.

Then, using a warm towel and the DHC Medicated Q Pack Sheet using warm towel to refresh the skin for the supple, bounciness.

Lastly, finish off with the Kakonjuka series to rejuvanate the tired skin.

So, once the surface has been treated and pampered, it was time to get beautiful from the inside too...

I put on the hygiene cap and then it was time for the cooking class.

We created spaghetti, sushi and a dessert that makes use of the new DHC Collagen Powder and DHC Collagen Beauty 7000+.

Note: They can't be cooked. So either sprinkle the powder on top of your spaghetti or pour the collagen drink with the yogurt for dessert. I never knew collagen could be incorporated this way and seriously, I'm adapting it everyday! I;m having collagen everyday!


Tempted to get the DHC products already? The latest range (DHC  Kakonjuka, DHC Collagen Power, DHC Cleacea) can be found at Watsons Bugis Junction, Compass Point, ION Orchard, Takashimaya S.C and Raffles City.

The other DHC products can also be found at the key island stores at Watsons Choa Chu Kang Lot 1. NTUC Hougang Mall, IMM, Jurong Point, Parkway Parade, Tampines 1, Tampines Mall, Vivocity and East Point.

More photos can be viewed in my album here.

Christina aka Huney


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