BRAND'S Innershine RubyCollagen Essence

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Now, as I hit the big 3, I am getting more and more conscious of my myself, especially looking for signs of aging every single morning. So, I immediately jumped on board when BRAND'S Innershine invited me to their RubyCollagen Essence event. 

The new BRAND's Innershine RubyCollagen Essence range is said to turn back the clock and reveal younger-looking skin through a portfolio of oral supplements that promote beauty from within. It is the company’s first dedicated anti-aging supplement series and opens up a new dimension in the world of anti-aging skin care.

As we age, collagen levels in our skin continually dip as its ability to synthesize new collagen begins to diminish. Environmental and lifestyle factors such as ultraviolet (UV) rays, stress, and smoking further accelerate the loss of collagen. In order to fend off the visual signs of aging, it is necessary to not only replenish lost collagen, but also prevent further collagen degradation in the skin from occurring. Inspired by this insight, BRAND’S InnerShine developed RubySignature, a formulation designed specifically to challenge the existing paradigm in anti-aging skin care.

It was an afternoon lunch affair and we got to understand more about the range whilst enjoying food served. There was a special presentation on holistic anti-aging skin care by guest speaker and renowned aesthetic expert Dr. Elias Tam. As well as, Cerebos scientist Dr. Lua Bee Leng who delved into the science behind RubyCollagen's powerful proprietary skin age-reversing formulation. 

Derived from a unique blend of precious ingredients – micro-collagen peptides and Astaxanthin harvested from a special strain of micro-algae – RubySignature is a proprietary skin nutrient matrix that promotes firmer and more youthful skin.

At 500 times, 800 times, and 6000 times more powerful than Vitamin E (Kurashige et al 1990), CoQ10, and Vitamin C (Nishida et al 2007) respectively, Astaxanthin is one of Mother Nature’s most potent antioxidants. When combined with micro-collagen peptides – collagen molecules that have been broken down through a sophisticated hydrolysis process to aid in faster and more effective absorption by the human body – the resultant RubySignature formulation sets a new standard in oral collagen supplementation in the pursuit of ageless beauty.

The replenishment of collagen levels in the skin is necessary to support its structural foundation for improved firmness and elasticity. Astaxanthin serves as the perfect complement by acting as a natural shield against the harsh and collagen-depleting rays of the sun. In containing both micro-collagen peptides and Astaxanthin, RubySignature defies the aging process by performing a vital triple-action of supplying, protecting, and delivering. While skin is supplied with much-needed collagen to restore lost collagen, Astaxanthin protects against collagen degradation to allow for proper skin cell turnover. Moreover, it also supports healthy cellular metabolism by promoting microcirculation, thereby effectively delivering collagen and other skin nutrients to the skin cells.

Infused with natural pomegranate juice, BRAND’S InnerShine RubyCollagen makes for a truly delicious treat and an indispensable beauty oral supplement that addresses the heightened needs of aging skin. Designed to easily complement your existing topical skin care routine to form a comprehensive beauty regimen, the BRAND’S InnerShine RubyCollagen Essence range is available in both drink and strip formats. Daily consumption will help to ensure that your body is adequately supplied with the essential nutrients for optimal skin support and protection. For optimum efficacy, it is recommended that BRAND’S InnerShine RubyCollagen be consumed twice daily to experience the skin age-reversing difference in 6 weeks*.

Ok. All these might sound technical, but then it's something oral, so it's better to know what goes in right? Actually I prefer the taste of the RubyCollagen Essence compared to that of their Marine Collagen. This one tastes more like raspberry and do not worry about any fishy smell, there isn't any!

I prefer having the RubyCollagen Essence Strip, as it is easy to bring around and can be eaten as a snack while at an event or shopping. I have them twice a day and it's been a month since I last had them, I can feel my skin condition getting better, not breakouts so far and I'm literally glowing from within!

The BRAND'S Innershine RubyCollagen Essence contains no sugar, artificial colourings and/or preservatives, so literally everyone (unless allgergic to seafood) can have it!

Note: Do not take if you are allergic seafood or have existing medical conditions, do consult your doctor before having it!

The RubyCollagen Essence range by BRAND’S InnerShine is available at all leading personal care stores.

Price List:
BRAND’S InnerShine RubyCollagen Essence (50ml x 10): SGD $57.00
BRAND’S InnerShine RubyCollagen Essence Strip (15g x 10): SGD $36.00
BRAND’S InnerShine RubyCollagen Essence Trial Pack (1 Strip + 1 Drink): SGD $8.80

For more information, log on to BRAND'S website -

Cheers to youthful, beautiful skin!

Christina aka Huney


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