[What's New] KIEHL’S GIVES WITH ELLE & 4 Socially Responsible Celebrity Partners Charity Event

Hi Huneybees,

Over the weekend, I was invited to Kiehl's Charity Event at the newly revamped Suntec City. It was held in support of Autism Association (Singapore). Over 50 years ago, their second generation founding-family member, Mr. Aaron Morse established the Mission of Kiehl’s in saying: “A worthwhile firm must have a purpose for its existence…to improve in some way the quality of the community to which it is committed.”

This July, Kiehl’s is proud to extend its relationship with the Autism Association (Singapore). 100% of the nett proceeds from the sale of the Limited Edition Rare Earth Deep Pore Cleansing Masque 142g will be donated to raise awareness for the children. If you want to read more about the masque, here's my review for it...

So, this year’s local charity initiative is anunique collaboration with ELLE Singapore and four celebrity partners, George Young (FLY Entertainment Artiste), Michelle Chong (Director/Host/Actress), Mike Kasem and Jean Danker (Class95 Radio DJs). Three Limited Edition designs will be adorning the caps of our Rare Earth Masques which will be on sale from 1st July 2013 at $45 each.

At the event, we got to hear from Sharon Lim from ELLE Singapore as well as Evelyne Ly from Kiehl's Singapore about the collaboration. Brenda Tan was also invited on stage to talk about her book "Come Into My World". She has a boy with autism and this book comes with 31 stories that voices the hopes and fears of many families. They are true accounts contributed by Moms, Dads, siblings and autistic persons themselves.

Evelyne Ly from Kiehl's Singapore

Brenda Tan, Author of "Come Into My World"

Sharon Lim from ELLE Singapore

“We are honored to be the first magazine in Singapore to collaborate with Kiehl's on this amazing annual charity project — especially with ELLE Singapore celebrating its 20th anniversary in Singapore this year. ELLE and Kiehl’s Gives Back chose to focus on women with autistic children, a group that is often under the radar and one that we feel needs our help and support.
The personalities participating this year have a special connection with ELLE Singapore: They have all been past winners of the annual ELLE Awards which honors the best talent in Singapore. George Young, Michelle Chong and Class 95FM’s Cartunes duo Jean Danker and Mike Kasem are role models in their own right. Their designs reflect this year's theme — Love. Joy. Happiness — and celebrate community, values which could be easily forgotten in in a busy city like Singapore. As always, we hope people will give generously. I can’t think of a better way to look good and do good.” --- Sharon Lim, Editor-in-Chief of ELLE

“Autism is something very close to my heart. I’ve got two brothers who’ve been diagnosed with autism, one on the severe side and one on the moderate to severe side on the autism spectrum. It was an o bvious choice for me. I worked with Kiehl’s last year on this, and I’m glad to work with Kiehl’s and ELLE this year as well. I hope the products sell really well and get money for the Autism Association here in Singapore.” --- George Young, FLY Entertainment Artiste

“My friend’s niece is autistic. Every time I went to her house she would run around after her shower and wouldn’t want to wear her clothes, but she’s very good with languages. So I think it’s important to help all these kids because they’re all special in their own right.” --- Michelle Chong, Director/ Host/ Actress

“This is a really creative way of creating awareness for autism in Singapore. We had a lot of fun designing for Kiehl’s.” --- Jean Danker, Class95 Radio DJ
“I have first-hand experience of close friends who have an autistic child, so for me this is close to my heart and very special to me, and I’m very glad Jean and I can do our part and help with autism." --- Mike Kasem, Class95 Radio DJ

Do drop by the new Kiehl's store at Suntec City or any of their branches to do your part for the Autism Association (Singapore). Let me say this again, 100% of the nett proceeds from the sale of the Limited Edition Rare Earth Deep Pore Cleansing Masque 142g will be donated to raise awareness for the children.