Kiehl's Since 1851, the New York based purveyor of fine quality skin care preparations, recently invited me to their Grand Store Re-Opening at the New Wing of Plaza Singapura, as well as to witness the unveiling of their latest collection - Kiehl's Aromatic Blends.
Woohoo! When I arrived at the event, I was treated to a wonderful cocktail prepared by Leon. He's cute right? :)
I was brought on a sensorial
trip around the world through the introduction of its efficacious, scented body collection - Aromatic Blends.
With each scent pairing, Aromatic Blends,
takes
customers on a wonderful journey to the source of Kiehl’s
ingredients – the lush countryside of Provence, a desert oasis in
Morocco, the dense jungle of Uganda and the tranquil gardens of Japan
– while simultaneously delivering high performance skincare.
For
Kiehl’s, Aromatic
Blends represents the company’s authentic apothecary heritage of inspiring
fragrance blends, utilizing sustainable sourcing methods, the finest
natural ingredients, and the latest in science and technology for use
in its formulations.
Each
Aromatic Blends scent (found in the Fragrance, Cleansers & Body Lotions) was formulated with fewer ingredients than found in traditional
fragrances, using higher proportions of each key ingredient.
Fragrance:
a pure and sensual fragrance crafted with a strong focus on the
quality of two unique key ingredients for a simple, clear, yet
sophisticated construction.
Skin-Softening
Body Lotion:
inspired by the hydrating performance of Kiehl’s iconic Crème de
Corps body lotion, this superbly hydrating and soothing body lotion
is proven to deliver 24 hours of hydration and nourishment to the
skin - without the use of silicones.
Skin-Softening
Body Cleanser:
this rich, lathering, foaming body cleanser, formulated without
sulfates, gently cleanses and conditions the skin. Proven to offer 24
hours of skin softness.
"This tradition of
listening to our customers is part of Kiehl’s unique fragrance
development process. The
goal here was to create fragrances that are of the highest quality
with simple, clear and unique constructions, where customers can
truly experience the purity of the fragrances. This is the Kiehl’s
way.” --- David Suffit,
Assistant Vice President, Fragrance Development.
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| Trying to figure out the scents for the Morocco fragrance. |
“We
wanted fragrances that expressed the sourcing stories behind each
aromatic choice, with specific recognizable scents. This will help
make Aromatic Blends more distinctive to our customers." --- Cheryl Vitali,
General Manager for Kiehl’s Worldwide.
There
are four collections within the Aromatic Blends family. Each collection has a unique sourcing location or sourcing
inspiration. In order to deliver the purest scent expression of each
aromatic blend, Kiehl’s utilizes a variety of responsible sourcing
philosophies to craft aromas that represent each unique ingredient in
their purest, most efficacious state. This approach to achieving
“aromatic efficacy” includes:
Natural
Ingredient Extraction:
on-site extraction method
using only steamed water to capture essential oils directly after
harvesting the ingredients, while they deliver their freshest
and strongest aromas.
Sustainable
Sourcing:
harvesting naturals from sustainable farms that provide ongoing local
community support.
Aromatic
Reproduction:
technique that recreates ingredient scents without destroying the
plants and allows the aromas specific to a locality to be faithfully
captured.
Four Diverse Journeys - Each Distinctly Kiehl's, a unique fragrance on its own.
South of France - Fig
Leaf and Sage
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Like it's name, Fig and Sage fills up the smell like a garden and you will feel as though you're in Botanical Garden all day!
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Kiehl’s
chemists make great efforts to develop efficacious, no-nonsense
formulations utilizing only the finest ingredients. When seeking to
launch the Fig Leaf and Sage fragrance, Kiehl’s wanted to mirror
that authenticity.
In
search of the purest scent expression, Kiehl’s was looking to
capture not only an ingredient’s original scent, but the impact
that ingredient had on the surrounding environment. To achieve this,
Kiehl’s found a perfumer who spent his childhood in Provence.
This fragrance captured the aroma of Provence and is intended to
evoke or even create a memory for each Kiehl’s patron.
Uganda - Vanilla
and Cedarwood
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| This is hubby's favourite scent. It's a little smoky and musky, very masculine smell... |
When
sourcing ingredients for its high quality preparations, Kiehl’s
aims for fair-trade and sustainable sourcing, when possible.
In its sourcing efforts for Aromatic Blends,
through its suppliers, Kiehl’s was introduced to a special location
in Uganda, a community producing a superior natural vanilla oil.
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Uganda Fair Trade.
|
Kiehl’s suppliers work with this community to cultivate high
quality vanilla, through a program that embodies the concepts of
corporate social responsibility, helping to institute social change
across 6500 vanilla farms. This sustainable sourcing program
provides on-going social assistance for the vanilla farmers including
the installation of drinking water wells, education through
techniques of cultivation and harvest, fair-trade pricing and
establishment of a financial banking system that provides micro-loans
to local families.
Kiehl’s goal to always use the finest
ingredients led the company to select this very special natural
vanilla from this Uganda community. This Ugandan vanilla with
its smooth, nearly smoky aroma is distinctive and rare and is a
direct contrast to commonly and commercially used vanilla extract,
which is more sweet and floral.
Morocco - Orange
Flower and Lychee
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Orange Flower and Lychee is a very fruity, mysterious smell. I like it and it's a very sunshine-y scent.
|
When
Kiehl’s was sourcing the world over to find natural, yet
efficacious ingredients, the team was introduced to a unique orange
blossom essence. This
blend was
so special and
exceptionally fragrant because it was formulated using three
different parts of the Bitter Orange tree vs. the typical single
orange essence. The Bitter Orange tree is known to produce oranges
that deliver a more potent “orange” aroma. By incorporating the
stem, leaf and flower in developing our orange flower aroma, Kiehl’s
ensures the purest scent expression.
Mr.
Suffit describes this fragrance blend,
“The Orange Flower and Lychee recreates the atmosphere of late
afternoon in a Moroccan garden. The Orange Tree absorbs the warmth of
the sun during the day then exudes its strong distinctive essences as
the air begins to cool in the evening, while the Lychee lends a soft
and sweet aroma reminiscent of the roses growing nearby.”
Japan - Nashi
Blossom & Pink Grapefruit
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It's a tough call between this and Morocco (Orange Flower and Lychee). I think most ladies like them both. I favour the Nashi Blossom and Pink Grapefruit slightly more because it's just that sweet sweet girl-y fragrant that makes you want to dance around all day...
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Kiehl’s
research showed that some of the most alluring scents around the
world are derived from the most delicate ingredients. Kiehl’s
fell in love with the Nashi Blossom and Pink Grapefruit scents for
their unique and distinctive qualities.
Kiehl’s was able to use
natural extraction for the Pink Grapefruit, however, Nashi Blossom
was far too delicate for a typical extraction. This
unmistakable scent required an advanced aromatic reproduction.
Kiehl’s utilized a unique extraction technology where odorous
molecules can be extracted at room temperature but under precise
pressure conditions.
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| Kiel's even had an artist that night to do an exclusive caricature for us, the invited guests! |
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| That's me! |
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And that's for hubby!
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KIEHL’S
CELEBRATES GRAND RE-OPENING AT PLAZA
SINGAPURA!
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Let's tour around the all new Kiehl's store?
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| I saw the Statue of Liberty right here in Singapore! =X |
The interior of the store is so spacious and homely...
Great News!
To
celebrate the reopening of Kiehl's Plaza Singapura store, here are some of their Opening
Specials:
- Staying
true to their “try
before you buy”
sampling philosophy, every visitor will receive complimentary
skincare samples of their best-sellers to try.
- Warm
up their new store with polaroids of yourself with your favorite Kiehl’s product!
- Stick
around the store and be treated with the little “sweet” things
in life, with compliments from Kiehl’s, from their Kiehl’s
M&M’s dispenser machine.
- The
1st 1000 to bring a housewarming gift - any full sized beauty
empties will receive 1
travel sized product*
as a token of our appreciation. *Limited
to 1 redemption per customer regardless of no. of empties recycled.
- The
1st
200 will receive a
complimentary lip balm #1 with minimum purchase of $120.
Another store opened at TANGS Orchard too and of course there were promotions!
To
celebrate the refurbishment and opening of the store, here are some
of our Opening
Specials that will
delight all customers:
- Staying
true to our “try
before you buy”
sampling philosophy, every visitor will receive complimentary
skincare samples most suitable for their needs to try!
- Capture
your Kiehl’s moment at our instant
photo booth, and be
further delighted with a Mr.
Bones mobile phone cleaner sticker,
with compliments from Kiehl’s!
Some of the Christmas sets...
- Do
good and purchase our Limited Edition Crème De Corps holiday
collection previewing
exclusively at TANGS Orchard.
1 Litre size only
available at TANGS Orchard.
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| This is the limited edition Holiday Tote Bag. |
- Be
delighted with a Kiehl’s limited edition Holiday Tote Bag with
minimum purchase of $180 nett and join “Friends of Kiehl’s”
loyalty programme.
Psst, wana win yourself some Kiehl's goodies as well as travel vouchers?
Take part in their weekly contest today!
Good Luck!
XOXO,
Christina aka Huney
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