[What's New] Be Elegant Like Gwyneth Paltrow With BOSS JOUR Pour Femme

Hi Huneybees,

Gwyneth Paltrow has recently become the face for the Boss new fragrance - BOSS JOUR Pour Femme. She has always been highly ranked in Hollywood's best dressed list and with her shiny gold locks and svelte figure, she was chosen by Boss for his graceful image.

The perfume launch was held at ION Sky and the moment I stepped in, I was greeted by Gwyneth at every turn. There was a little exhibition and even a dressing table to depict how her beauty table is like in her home.

And now, for the introduction to the star of the day - BOSS JOUR Pour Femme!

The golden band adorns the flacon, an elegant shimmering halo that has the power to become truly captivating as it catches the light.

Inspired by the first light of the day, the fragrance is using this unique moment to inspired women to seize all their opportunities and create their very own stories everyday. The slim, sleek and beautifully structured bottle with gold accents, not only creates an effect reminiscent of the first light of the day, it always reflects its ambassador - Gwyneth herself!

Sophistication . Feminity . Elegance . Poise

In comparison to its successor - the BOSS NUIT Pour Femme, which is a stronger, bolder fragrant, the BOSS JOUR Pour Femme is lighter. With base note - White Birch & Creamy Amber, heart note - Freesia & Lily and top note - Lime Accord & Grapefruit Flower, the fragrance is light and hearty, a refreshing scent to "wake" your body up in the morning.

With both perfumes cementing the BOSS Parfums reputation as luxury creators, they complement each other perfectly, offering you ladies a feminine day-to-night fragrance collection.

And at the event, founder of Image Flair, Academy of Modern Etiquette - Eunice Tan also shared with us the various dresses from BOSS fashion brand to go with the BOSS Jour Pour Femme.

Host Pamelyn Chee was also wearing BOSS.

White is a perfect spring summer colour and when dressed in white, not only does the lady exudes a quiet confidence, it also echoes the feeling of optimism at the first light of the day. With the beautifully sharp tailored dresses from BOSS, everyone can be effortlessly gorgeous like Gwyneth at any occasion.

The BOSS JOUR Pour Femme fragrance is already in stores and in the collection, you can find:

• BOSS JOUR Pour Femme Eau de Parfum 30ml (SGD79)
• BOSS JOUR Pour Femme Eau de Parfum 50ml (SGD114)
• BOSS JOUR Pour Femme Eau de Parfum 75ml (SGD148)
• BOSS JOUR Pour Femme Shower Gel 200ml (SGD50)
• BOSS JOUR Pour Femme Body Lotion 200ml (SGD55)

Today is YOUR day. Take this opportunity to write YOUR story.